Cash Points, basically, are another term for an Automated Teller Machine, more popularly known as ATMs. For a metropolitan city, ATMs are an everyday sight. But what about the rural man who has to walk endless kilometres just to withdraw some cash? Payworld recognized this need and acted upon it.
In 2015, Intelligent Electronic Transaction Processing platform Payworld, announced that it has launched Payworld Cash Point, a service that lets consumers obtain cash at retail points in areas where ATMs are not available or accessible. Payworld in association with State Bank of India is operating this scheme. “This would also be helpful to the millions of people in rural and semi-urban areas that have opened bank accounts under the Prime Minister’s Jan Dhan Yojana and have debit cards but no access to an ATM machine in their neighbourhood,” Payworld said in a statement.
To provide this service, a retailer will use the Payworld app installed on a smartphone equipped with a card reader machine. Payworld provides both the app and the card reader. “All he has to do is to swipe the walk in customer’s debit card, and on authorization by the bank, pay out the cash,” Payworld said. Account holders with a debit card can request a maximum of ₹. 2,000 in cash from this cash-out facility of Payworld.
The company’s target is Tier III and Tier IV cities and rural areas where bank branches and ATMs are scattered. “Our initial plan is to launch the scheme with 500 retailers and gradually scale it up to over 5,000 by December 2016,” said Praveen Dhabhai, COO of Payworld.